Last week, we held a small party for the launch of our brand new design, the CellBag.
Present were David Edwards, our founder, Mathieu Lehanneur and Julien Benayoun, who designed the CellBag, and Sandrine Quetier, the face of the CellBag. Also present were our partners from EARTH Water as we decided to donate all of the proceeds from the CellBag to the EARTH Water Foundation.
In fact, the CellBag is the first humanitarian commercial project of the Lab Store. It began as an experiment to find a better way to carry water around the world using the cell as a model. David engaged Mathieu Lehanneur to work on the design and they partnered with French and South African teams. Today, as we sell a first urban edition in the developed world, we are working with the community of Moretele just north of Johannesburg to explore how it could be used to carry water in rural environments. Like a cell, the CellBag can grow to carry lots of water by connecting the bottles and carrying them on your shoulder.
As with all of our designs, we’d love your feedback. We hope that these first 500 CellBags – all of which are numbered and signed by David and Mathieu – are going to teach us a lot and we’ll be integrating this feedback over the course of the next few months to improve the designs and add features!